This branding project is for a fictitious, high end office supply store. Part of its back story is that it was originally founded in England by a Frenchman and supplied quills, pens and fine papers to Queen Victoria.
I’ve included a few sketches and early versions of the logo.
Xi'an: Branding & Logo
This project involved re-branding an entire city. I chose Xi’an, China which is already well known for its excavation of the Terracotta Army, a UNESCO world heritage site. The campaign aims to convince younger travelers to stay out later and explore Xi’an’s nightlife. The logo was created from the angular forms of ancient Chinese decorative borders. Items include the logo, a gatefold brochure, newspaper ad and website.
From Yellow Peril to Model Minority: Layout Design
This 20 page museum exhibit companion piece covers the civil rights journey of Asian Americans from their first arrival on the continent to present day. The cover is printed on Neenah Royal Sundance 100C, Natural. The pages are Neenah Classic Crest 80T, Millstone.
Nothing To Envy: Book Design
This is a redesign of the book cover for Nothing to Envy: Ordinary Lives in North Korea by Barbara Demick. North Korea is notorious for its internal censorship, showing only negative propaganda that demonizes western democratic nations and allowing no information in about how far behind the rest of the world they lag in terms of both technology and living standards. Below is a page that I crumpled and “censored” by hand before scanning and digitally altering.
BUGs Conference: Marketing & Collateral Design
These e-forms, save the date cards, web banners and posters were made for the 2017 Black Farmers and Urban Gardeners Conference in Atlanta, GA. They had a tall, narrow logo, with no alternative lock ups and little to no budget for art or photography. Taking these constraints into account I developed text only options for their ads and chose a combination of low cost stock and royalty free historical photos for their posters. (Original fist logo by Tristan Free, Twitter handle: @hellotdf)
The Last Madam: Book Design
This is the story of a legendary Texas brothel that at one point accepted chickens as a form of payment — thus gaining it the nickname “The Chicken Ranch.” This book was typeset for both e-reader and Amazon’s print on demand service. This print version is on Neenah Classic Linen 80T, Avalanche White.
Low Res: Layout Design
Low Res is a magazine about old school video games and the community that keeps them alive. The topic and concept was inspired by the 2016 Christmas season rush for the classic NES mini that sold out in a matter of hours.